adidas officially kicked off its partnership with the Jamaica Football Federation (JFF) today, launching a bold and exciting collaborative apparel collection with renowned fashion label Wales Bonner. Highlighting the new home and away jerseys of the Reggae Boyz (Jamaica Men's National Team) and the "Reggae Girlz (Jamaica Women's National Team)", the three partners share a common ambition Come on, pay homage to the close relationship between Jamaican culture and football, with a collection that goes beyond sports to create the ultimate fusion of football, culture and fashion.
The Jamaica national team's striking new home jersey features the country's iconic national colors - black, gold and green - with subtle pinstripes emphasizing the island nation's surging energy, like Jamaican music The subtle rhythm lingers in the ears, and the woven badge on the chest and the Wales Bonner logo on the back of the collar are the finishing touches to the whole jersey.
The away jersey represents the collective memory of proud Jamaicans, and the elegant neckline and cuffs feature Wales Bonner's signature crochet texture, reflecting a commitment to fine craftsmanship.
The pre-match jersey is inspired by the traditional patterns on the knitwear of Fair Isle, and integrates the Caribbean twilight and golden sun patterns into the traditional Scottish style, reflecting Wales Bonner's combination of unique African traditions and European designs. Combined design concept.
Grace Wales Bonner said: "It is a special opportunity to design jerseys for the Jamaica national team with Adidas. It means a lot to me personally. I am very grateful to Adidas and the Jamaican Football Association for their support and trust. , we set out to celebrate Jamaica's unique style, giving something timeless, elegant and essential. I hope these jerseys will bring joy to the wearer and carry forward the eternal beauty and inspiring spirit of the island."
Jamaica Football Federation President Michael Michael Ricketts said: "As our national team ushers in a new year, we are proud to introduce these exciting national team jerseys and sportswear. We believe that the design of this collection captures Jamaican culture They not only represent the essence of Jamaican football, but also highlight the unique culture of Jamaica by incorporating the iconic colors and designs of Jamaica. I can't wait to see Jamaican fans and players wearing these jerseys proudly on the international stage Come on, let's cheer 'Reggae Boys' and 'Reggae Girls'."
said Lorenzo Reich, Senior Director of Global Sports Marketing at adidas: First collection, while continuing our partnership with Wales Bonner, who have been at the forefront of adidas' most popular collaborations. Fusing the brand's classic designs with the artist's signature style, we are proud to create a collection that goes beyond football The collection created the ultimate fusion of football, culture and fashion. This year has been a special year for the Jamaica national men’s and women’s national football teams, so we hope that the new series will create many good memories for players and fans.”
This year is a significant year for both national teams of Jamaica. The "Reggae Girls" will participate in the Women's World Cup in Australia and New Zealand. This is the second time in their history to participate in the World Cup. "Reggae Boys" They will also continue their excellent performance in the CONCACAF Nations League. Both jerseys are a fitting tribute to contemporary Jamaica, helping fans give their all to support their team both at home and away.
In Jamaica, Adidas and the Jamaican Football Association will also work together on the development of local grassroots football in Jamaica. Adidas aims to inspire young players in Jamaica, and work closely with the Jamaican Football Association and local communities to create more opportunities for everyone to participate in football, so that the football development of this sports powerhouse has a brighter future.
The Reggae Girls will wear the new matchday series in the FFA Cup of Nations from 13-25 February, with the home kit debuting against Spain on 16 February The away jersey will make its debut against the Australian women's football team on February 22. The "Reggae Boys" will wear their away jersey for the first time in the CONCACAF Nations League group game against Mexico on March 26.
